Chelsee Pettit is an Anishinaabe entrepreneur, retail innovator, and industry leader in Indigenous economic reclamation. A proud member of Aamjiwnaang First Nation, she is the Founder, CEO, and President of multiple ventures that prioritize Indigenous ownership, sustainability, and economic sovereignty. Through her work, she has built businesses that empower Indigenous entrepreneurs to access mainstream markets while maintaining full control over their narratives, products, and profits. 

With a deep expertise in retail strategy, brand development, and digital marketing, Chelsee has successfully positioned Indigenous brands for long-term success. Her work bridges traditional knowledge with modern commerce, using data-driven marketing, customer engagement, and retail activations to expand Indigenous business visibility. She has led high-impact initiatives, including pop-up retail experiences in premium commercial spaces, proving that Indigenous brands are not niche but competitive and highly sought after. Her ability to craft powerful brand narratives has positioned her as a key strategist for Indigenous entrepreneurs looking to scale their businesses sustainably. 

Beyond her own ventures, Chelsee is a sought-after consultant, mentor, and advocate for Indigenous economic sovereignty. She actively supports Indigenous entrepreneurs by providing guidance on pricing strategies, inventory management, business development, and retail expansion. She is also committed to disrupting extractive business models, ensuring that Indigenous creators and businesses retain ownership over their work while building generational wealth. Through strategic partnerships, community-driven initiatives, and market disruption, she is reshaping how Indigenous businesses engage with mainstream commerce. 

At the heart of her work is the belief that Indigenous economies must be Indigenous-owned. Chelsee envisions a future where Indigenous businesses are self-funded, self-sustaining, and thriving in both online and brick-and-mortar retail spaces. She continues to challenge industry norms, reclaiming economic spaces for Indigenous entrepreneurs and proving that Indigenous business success is not just possible—it is essential. Through her leadership, she is paving the way for the next generation of Indigenous business leaders to take their rightful place in the global economy.