As a First Nations Ojibwe and French-Canadian entrepreneur, Jennifer Ménard-Shand always dreamed of leading a purpose-driven organization. Today, she lives that dream as the Founder & CEO of Staff Shop, an award-winning certified diverse staffing, search and consulting firm. Through sharing her inspirational entrepreneurial journey as well as insight into the Canadian labour market, Indigenous truth and reconciliation, supplier diversity, wellness, philanthropy and more, Ménard-Shand inspires leaders and organizations to reach their full potential. 

Ménard-Shand began her career in 2008 at one of Toronto’s most trusted full-service recruitment agencies, The Bagg Group. In 2013, she created Bagg @ Your Service, the organization’s first hospitality and event staffing division, before purchasing her creation in 2018 and evolving it into Staff Shop. Today, her company services hundreds of clients across North America and deploys thousands of employees throughout Canada with a focus on global expansion. In 2023, Ménard-Shand launched her second company, FireFlames – a trinity of healthy hot sauces in bag-swag bottles for those who enjoy bringing their own spice to the table. With other ventures in the works, she continues to build an ecosystem of brands in support of her personal mission. 

Jennifer’s entrepreneurial story celebrates the triumph of resiliency as a survivor of abuse, abandonment, domestic violence, imposter syndrome, and PTSD. She is committed to breaking the silence and putting an end to generational trauma. There is no limit to the impact Jennifer and “her village” can make – and that is what drives her to do her best as a servant leader who inspires people to dream big. 

In addition, Ménard-Shand is passionate about philanthropy, serving on the board of Victim Services Toronto to shed light on the darkness of violence and human trafficking – clearing the path for healing and success. Her motto: God is love and love always wins.